1）Good design is innovative.

2）Good design makes a product useful.     

3）Good design is aesthetic.

4)Good design makes a product understandable.

5）Good design is unobtrusive.

6） Good design is honest.

7）Good design is long-lasting.

8）Good design is thorough， down to the last detail.

9）Good design is environmentally friendly.

10）Good design is as little design as possible.